opinion

Compliance With State Age Verification Laws

Compliance With State Age Verification Laws

During the past year, website operators have faced a slew of new state age verification laws entailing a variety of inconsistent compliance obligations.

These laws are likely unconstitutional, based on existing legal precedent from the U.S. Supreme Court and numerous federal court decisions over the last 20 years. However, the Fifth Circuit ruled in March, in the case Free Speech Coalition, et al. v. Paxton, that Texas’ age verification law is likely constitutional. Although that opinion relied upon questionable legal reasoning, the decision has created major uncertainty in the adult industry. The Supreme Court has been asked to review that decision, but a final ruling will take some time.

Some operators have chosen to block residents of certain states where these laws have gone into effect. As more states pass AV laws, however, geo-blocking becomes less practical.

In the meantime, website operators seeking to navigate these laws may find the process of understanding and/or complying with them daunting. This article will review the various triggers and compliance methods in an attempt to provide some clarity.

Coverage: Does This Apply to My Site?

The first issue to address is whether your website is covered by each law, and therefore required to implement age verification and/or data deletion procedures. The vast majority of the recent spate of state AV laws impose obligations on sites containing a minimum of 33.3% materials designated as “harmful to minors.” Kansas is the exception, with its percentage set at 25%.

Typically, pornography falls within the definition of “harmful to minors” — but there are gray areas. What about erotic story sites containing only text? Most of the age verification statutes consider material harmful if it depicts or even describes sexual conduct. However, North Carolina’s statute excludes material consisting entirely of written words.

In addition, some definitions of “sexual conduct” are very specific while others are more general. For example, Louisiana, Kentucky, Montana, Texas, Utah and Mississippi include under their definition actual, simulated or animated display or depiction, in a patently offensive manner, of “pubic hair, anus, vulva, genitals, or nipple of the female breast” in addition to typical sex acts like intercourse, masturbation, copulation, etc.

Indiana’s law describes harmful material as including any form of “nudity, sexual conduct, sexual excitement or sado-masochistic abuse.” Florida, on the other hand, includes terms not found in other statutes, like “deviate sexual intercourse,” “sexual bestiality” or touching of certain body parts “with the intent to arouse or gratify the sexual desire of either party,” while exempting breastfeeding by a mother. North Carolina oddly includes “physical restraint by being fettered or bound, or flagellation of or by a person clad in undergarments or in revealing or bizarre costume,” along with “less than opaquely covered human genitals, pubic area, or buttocks … or nipple.”

Due to these inconsistent descriptions of what constitutes “harmful” materials, some of these laws may apply to certain adult-oriented sites while others may not. The broad definitions that include insufficiently covered buttocks, pubic areas or nipples could even trigger compliance obligations for large social media platforms, depending on the percentage of site content meeting the definitions.

No guidance is provided regarding how to calculate the percentage of content — whether by pixel, by megabyte, by webpage or some other method. However, most adult pay sites would likely meet the triggering thresholds in the state laws passed thus far.

Exemptions: What Sites and Services Are Not Required to Comply?

Some online services are exempt from compliance in certain states, even if a website or service contains the triggering amount of “harmful” content. Most states exempt news organizations, internet service providers, search engines and cloud service providers. However, given the lack of definitions of these terms in many laws, it is not settled whether an adult user-generated content platform constitutes a “cloud service provider” or whether an adult aggregator site is a “search engine.”

Interestingly, Kentucky’s AV law only exempts “general purpose” search engines, suggesting that search engines targeting adult content may fall within its age verification requirements. Notably, Kansas’ law applies not only to the site on which the content appears, but also to sites that “knowingly host” such content — while exempting internet service providers and interactive computer services. Non-adult online platforms and third-party hosts could therefore be covered by the definition in Kansas, depending on how the statute is interpreted by the courts. The exemptions in Idaho’s law include web browser providers, smart device manufacturers and computer manufacturers.

These exemptions illustrate that the role a website or service plays in making adult content available significantly impacts whether it must comply with the AV laws in various states.

Compliance: Acceptable Types of Age Verification

Assuming that your website or online service is not exempt, and that you are required to institute age verification, the next question is: What types of age verification activity are permitted?

This is where the laws tend to diverge. Website and online service operators should therefore review each applicable state law to determine what specific verification options are compliant.

Importantly, physical review of IDs by the operator will not suffice in some states. To comply with almost all states’ requirements, operators should utilize a commercially reasonable third-party service that either collects government-issued IDs or compares, at least, a user’s name and birthdate to a database regularly used by businesses and governments for this purpose and which contains transactional data. The exception is Florida, where the user must be offered two choices: a U.S.-based verification service and some other commercially reasonable method.

Deletion of User Data

The final issue to consider is whether any user data provided for verification must then be promptly deleted by the operator or service provider. Data deletion is required in all states other than North Carolina and Virginia. Therefore, operators seeking to comply with states’ requirements should ensure that data is deleted. Thus far, none of the state laws require retention of verification data.

Some operators have chosen to block residents of certain states where these laws have gone into effect. As more states pass AV laws, however, geo-blocking becomes less practical. Other operators have taken a “wait and see” approach, given pending litigation such as the requested Supreme Court review noted earlier.

For those attempting to comply with the laws, the above information supplies an overview of relevant definitions, exemptions, compliance options and data deletion obligations. Ultimately, however, decisions on whether and how to comply with any or all age verification laws should be made in close consultation with legal counsel — especially since new laws are pending in various states and could be adopted at any time.

Lawrence Walters heads up Walters Law Group and has represented adult content creators, producers and publishers for over 30 years. He can be reached through the firm’s website, firstamendment.com, or on social media @walterslawgroup.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
Show More